A Degree in a Book: Marketing

Author: John Jessup

Category: Business, Money & Jobs

Regular price: $8.99

Deal price: $0.99

Deal starts: February 27, 2024

Deal ends: February 27, 2024

Description:

A comprehensive, highly visual guide to everything you can learn in a Marketing degree.This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.Includes topics such as:• Management• Market research• Product development• Buyer behavior and the impact of popular culture, ethics and social responsibility• Digital marketing including social media and SEO• Retail - in all its many forms• How lockdown and the global pandemic has changed the world of marketingWhether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.

Unleash Your Rockstar

Author: Jonathan George

Category: Business, Money & Jobs

Regular price: $1.99

Deal price: Free

Deal starts: February 27, 2024

Deal ends: March 01, 2024

Description:

The world is screaming “BE YOU!” - but how can you heed that call when you don’t even know who you are?
The truth is, most people will never experience the real YOU because that person is buried beneath layers of insecurities, fears, and a lack of self-awareness. This self-doubt is exacerbated by social media, where perfectly curated photos and highlighted reels of people's lives perpetuate unrealistic standards.

These insecurities not only hold you back from success, but they've also contributed to an increase in anxiety, depression, and thoughts of suicide.

But in the middle of all the noise and feeling like you're not good enough, you can take charge of who you are and confidently present yourself to the world.

This book serves as your guide to reclaiming control over your narrative and presenting your unique brand to the world with authenticity and conviction.

Renowned Personal Brand strategist Jonathan George has spent over two decades sculpting ROCKSTAR brands for celebrities, CEOs, and Fortune 500 companies. His clients have amassed over 150 million online followers by rocking their authentic selves.

Now, in this groundbreaking book, Jonathan shares his closely-guarded secrets for building personal brands that transcend boundaries and achieve unparalleled success.

A Leader’s Guide to Giving a Memorable Speech

Author: Donald J. Palmisano

Category: Business, Money & Jobs

Regular price: $10.99

Deal price: $1.99

Deal starts: February 26, 2024

Deal ends: February 26, 2024

Description:

Expert advice on delivering an unforgettable, stirring talk or lecture! “Highly readable, immediately useful and deeply enjoyable!” —John J. Nance, Aviation Analyst , ABC World News “Insights on avoiding panic and other pitfalls, the use of rhetorical devices, and how to wow audiences from this masterful speaker who has done over 1000 speeches and interviews.” —John N. Kennedy, United States Senator for Louisiana A good leader must be intelligent, charismatic, strong, and inspiring. A good leader must stir passion and instill knowledge in the minds of followers, whether in the field of business, medicine, politics, sports, or entertainment. A memorable speech is a powerful tool for demonstrating leadership and inspiring listeners for years to come. You can give a stirring, memorable speech, and be seen as a real leader, and Donald J. Palmisano can help you. Here Palmisano shares proven tips on delivering an inspiring and motivating speech. Drawing from his popular seminar at Tulane University School of Medicine and over 1,000 speeches and interviews, Dr. Palmisano teaches readers how to:Use rhetorical devices effectivelyStay on messagePractice deliveryGlean lessons from great speeches of powerful leaders from the past, such as Cicero, Winston Churchill, Dr. Martin Luther King, Jr., and Ronald ReaganOrganize speeches to emphasize the messageWeave in stories that are unforgettableAnd more!If you are a professor or teacher, if you are a CEO or manager, if you are thinking of running for office or trying to raise money, then A Leader's Guide to Giving a Memorable Speech belongs on your bookshelf. It's a great gift for anyone with aspirations of teaching, leading, or managing.

Positively Outrageous Service

Author: T. Scott Gross

Category: Business, Money & Jobs

Regular price: $14.99

Deal price: $1.99

Deal starts: February 25, 2024

Deal ends: February 25, 2024

Description:

In today’s tough economy, cutting prices and providing good service aren’t enough. To be truly successful, innovative businesspeople must learn the art of Positively Outrageous Service (POS)—doing the unexpected unexpectedly and giving the customer more than he or she could hope for. POS put customer service guru T. Scott Gross on the map in the early 1990s. In this revised third edition, he contemporizes his work by examining what’s wrong in the service industry today and how to turn those negatives into POS. In his signature, slightly irreverent, but always insightful style, he shows managers at every level of the service industry how to:Build a customer base by following the four key principles of promotions—have fun, get people to your store, get people involved with your product, and do something good for othersHire the right people and show them the fundamentals of POSEnergize and obtain the most creativity out of employeesWin over customers when mistakes happen, no matter who is at fault POS is not just a way of doing business, according to Gross; it’s also a state of mind and the key to success in the twenty-first century. T. Scott Gross is a consumer advocate whose client roster for consulting, training, and speaking reads like a who’s who of the Fortune 500. Countless businesses, including Southwest Airlines, FedEx, McDonald’s, Sears, and Wal-Mart, have asked him to motivate the troops at sales meetings and conferences worldwide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Big Book of Business Quotations

Author: Johnnie L. Roberts

Category: Business, Money & Jobs

Regular price: $12.99

Deal price: $1.99

Deal starts: February 23, 2024

Deal ends: February 23, 2024

Description:

A quotable reference for anyone interested in learning the ins and outs of business or starting their own.More than one million people in the United States take the necessary steps to enroll in master’s of business programs every single year. These students learn the fundamentals required to eventually start their own businesses, carry on family businesses, or become CEOs of other people’s businesses.The Big Book of Business Quotations, compiled and edited by journalist Johnnie Roberts, features advice, ideas, strategies, and secrets that helped make some of the most successful businesspeople in the world rich, famous, or both. These quotes will inspire and motivate any current or aspiring businessperson to achieve success.?Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.” ?Norman Schwarzkopf?Business opportunities are like buses; there’s always another one coming.” ?Richard Branson?You only have to do a very few things right in your life so long as you don’t do too many things wrong.” ?Warren Buffett?Success is often achieved by those who don’t know that failure is inevitable.” ?Coco Chanel

Maximum Achievement

Author: Brian Tracy

Category: Business, Money & Jobs

Regular price: $14.99

Deal price: $1.99

Deal starts: February 21, 2024

Deal ends: February 21, 2024

Description:

Brian Tracy is one of the world's leading authorities on success and personal achievement, addressing more than 100,000 men and women each year in public and private seminars. In Maximum Achievement, he gives you a powerful, proven system -- based on twenty-five years of research and practice -- that you can apply immediately to get better results in every area of your life.You learn ideas, concepts, and methods used by high-achieving people in every field everywhere. You learn how to unlock your individual potential for personal greatness. You will immediately become more positive, persuasive, and powerfully focused in everything you do. Many of the more than one million graduates of the seminar program upon which this book is based have dramatically increased their income and improved their lives in every respect.The step-by-step blueprint for success and achievement presented in these pages includes proven principles drawn from psychology, religion, philosophy, business, economics, politics, history, and metaphysics. These ideas are combined in a fast-moving, informative series of steps that will lead you to greater success than you ever imagined possible -- they can raise your self-esteem, improve personal performance, and give you complete control over every aspect of your personal and professional life.