Author: Dennis Bradford

Category: Business & Finance

Regular price: $2.99

Deal price: Free

Deal starts: July 25, 2016

Deal ends: July 25, 2016


Learn to avoid these 12 classic mistakes about publicity as well as where to get additional help if you want it. Why is this important?Publicity is better than advertising. There are two reasons for this. First, it is much more credible than advertising. If you appear in a positive light in a newspaper article or on a radio, television or online interview, that newspaper, station, or interviewer is giving you an implied endorsement. Such endorsements are much more effective than advertisements because, like testimonials, they are third-party. Since it is not self-interested, what someone else says about you is always perceived as more truthful than what you say about yourself. Second, unlike advertising, publicity doesn’t cost any money. Since you didn’t pay for the implied endorsement, this enhances its value.